Jiahui Zhang,

Description

This black and white campaign image for the Alaia Winter/Spring 2026 collection features a model holding a structured black handbag with thin straps. The model wears a dark fitted headband and dark lipstick, posing against a neutral grey studio background. The composition is clean and minimalist, highlighting the sculptural forms of the accessory and the sharp framing of the portrait. Steven Meisel served as photographer, with creative direction by Pieter Mulier, art direction by Fabien Baron, hair styling by Guido Palau, and makeup by Pat McGrath.

Style

Editorial, Horizontal, Monochrome, Clean

Techniques

Analogue / film, Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Background

Grey Seamless

Context

Advertising Campaign