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  • Alaïa Summer/Fall 2025 Archetypes Campaign 2025 - image 316728
BrandAlaïa
ProjectAlaïa Summer/Fall 2025 Archetypes Campaign
Fashion ad featuring a dark-skinned woman in swimwear, lying on stone near a pool, with 'ALAIA PARIS' text, shot in natural light.

Alaïa Alaïa Summer/Fall 2025 Archetypes Campaign 2025

Associated creatives

Tyrone Lebon
Tyrone LebonPhotographer
Pieter Mulier
Pieter MulierCreative Director
Aleksandra Woroniecka
Aleksandra WoronieckaFashion Editor/Stylist
Ezra Petronio
Ezra PetronioArt Director
Lana Petrusevych
Lana PetrusevychArt Director
Anthony Turner
Anthony TurnerHair Stylist
Yadim
YadimMakeup Artist
Ashley Brokaw
Ashley BrokawCasting Director
Happy Massee
Happy MasseeSet Designer
Anok Yai
Anok YaiModel
Binx Walton
Binx WaltonModel

Tags

swimwearadult femalestone tilespoolfashionfashion ad

Description

A fashion advertisement presents a dark-skinned woman in a swimsuit, reclining on stone tiles beside a pool. The scene is bathed in natural light, highlighting the texture of the stone and the clear water. The woman's pose is relaxed, with her arms above her head. Bold, black text reading 'ALAIA PARIS' overlays the image. The composition offers a high-angle view, capturing both the figure and the surrounding environment. The overall mood is luxurious and serene, characteristic of a high-end fashion campaign. There are green leafy bushes next to the pool.