BrandAlaïa
ProjectSummer 2024 Ad Campaign

Benjamin Muller,
Associated creatives
Tags
Description
A full-length studio portrait features a model posing against a stark white backdrop for the Alaïa Summer 2024 campaign. The model wears a form-fitting white cropped top paired with voluminous, high-waisted wide-leg dark wash denim jeans. Large metallic hoop earrings provide a striking accent to the minimalist ensemble. The composition is centered, emphasizing the sculptural silhouette of the denim and the clean lines of the outfit. The lighting is bright and even, casting soft shadows beneath the model. The brand name ALAÏA PARIS is overlaid in a light-colored, serif typeface across the lower portion of the frame.
Style
Editorial, Vertical, Commercial
Techniques
Studio strobe, High-key
Industries
Luxury Fashion Houses


