Brand
ProjectSummer 2024 Ad Campaign

Pieter Mulier, Creative Director,
Associated creatives
Tags
Description
This black and white fashion editorial portrait for the Alaia Summer 2024 ad campaign features model Lola Bahia posing against a bright white background. Photographed by Sam Rock with creative direction by Pieter Mulier, the shot highlights a minimalist studio aesthetic. The subject wears a short-sleeved white crop top paired with high-waisted, voluminous dark denim barrel-leg trousers. Large sculptural hoop earrings and patterned footwear complete the look, complemented by sleek pulled-back hair and clean makeup styling.


