BrandAlaïa
ProjectSummer 2024 Ad Campaign
Alaïa Summer 2024 Ad Campaign 2024
Associated creatives
Tags
Description
A high-contrast black and white portrait featuring a model posing against a stark white background. The subject is wearing a form-fitting black long-sleeved top and a textured black pleated skirt, with their arms crossed over the midsection. Their dark hair is pulled back into a long, single braid that falls over the shoulder. They wear large hoop earrings and a chunky metal bracelet on one wrist. The lighting is dramatic, casting deep shadows across the model's face and upper body, emphasizing a bold, graphic aesthetic. The Alaïa logo is prominently displayed in pale pink at the bottom of the frame.
Style
Editorial, Portrait, Commercial
Techniques
Low-key / chiaroscuro
Industries
Luxury Fashion Houses