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  • ·Alaïa Spring 2026 Ad Campaign Monochrome Portrait
BrandAlaïa
ProjectSpring 2026 Ad Campaign
Monochrome fashion portrait of a model wearing a dark head covering and holding a black leather handbag for Alaïa.

Jiahui Zhang,

Associated creatives

Pieter Mulier
Pieter MulierAlaïa Creative Director
Baron & Baron
Baron & BaronAgency
Fabien Baron
Fabien BaronCreative Director
Steven Meisel
Steven MeiselPhotographer
Fabien Baron
Fabien BaronArt Direction & Video
Gustave Rudman
Gustave Rudman
Ashley Brokaw
Ashley BrokawCasting Director
Vanessa Becker
Vanessa BeckerModels
Noor Khan
Noor KhanModels
Iasmin Silva
Iasmin SilvaModels
Jiahui Zhang
Jiahui ZhangModels
Danielle Currie
Danielle CurrieModels
Guido Palau
Guido PalauHair
Pat McGrath
Pat McGrathMakeup
Jin Soon Choi
Jin Soon ChoiManicurist

Tags

woman holding handbagwoman holding black handbagblack leather handbagleather handbagblack handbagwoman in head coveringhead coveringblack head covering

Description

This monochrome fashion portrait from the Alaïa Spring 2026 ad campaign features a model wearing a dark head covering, holding a structured black leather handbag across the frame. Photographed by Steven Meisel with art direction by Fabien Baron, the image emphasizes high-contrast lighting against a neutral background. The composition highlights the clean lines of the accessory and the model's posed expression. The brand name Alaïa appears prominently at the bottom of the frame.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Jet Black (60%)
Pure White (40%)

Background

Grey Seamless

Context

Advertising Campaign