BrandAlaïa
ProjectSpring 2025 Ad Campaign
and Lana Petrusevych, Art Director,
Associated creatives
Tags
Description
Model Daria Werbowy features in the Alaïa Spring 2025 ad campaign, captured in a clean, high-fashion editorial portrait. She is wearing a distinctive, sculptural pink dress with dramatic organic-shaped cutouts that reveal the midriff and one leg. Her hair is pulled back, and her expression is neutral as she faces the camera. The background is a stark, bright white wall with subtle shadows, creating a minimalist aesthetic. Large black typography stating the brand name is overlaid across the center of the image. The composition is a vertical medium shot focusing on the garment's texture and the model's form.
Style
Editorial, Vertical
Techniques
Natural light
Industries
Luxury Fashion Houses