Pieter Mulier, Creative Director,
Associated creatives
Tags
Description
This diptych composition presents a high-fashion editorial aesthetic for the Alaïa Spring 2024 ad campaign. On the left, a model is framed from the waist down, wearing a vibrant red pleated skirt and matching patent red pointed-toe pumps with ankle straps against a clean, neutral backdrop. The right panel features a tight close-up portrait of a woman with a wide, joyful smile, emphasizing glossy red lips and glowing, natural skin texture. The overall color palette is dominated by a striking, saturated red that contrasts against the minimalist background. Both panels feature the Alaïa Paris branding in a bold, serif red typeface. The imagery conveys a sophisticated and energetic mood, typical of high-end luxury fashion advertising.
Style
Editorial, Lifestyle, Vertical
Techniques
Studio strobe, Natural light
Industries
Luxury Fashion Houses