BrandAlaïa

Pieter Mulier, Creative Director,
Associated creatives
Tags
Description
Model He Cong is centered in the frame, wearing a form-fitting, light pink ribbed turtleneck dress. She holds a small, dark burgundy leather shoulder bag in her left hand. The background consists of rich, deep red fabric curtains, creating a high-contrast backdrop. The bold red typography of the brand logo, 'ALAÏA', is overlaid prominently across the center of the image. Text at the bottom left provides production credits including the model name, location, and date. The lighting is direct, highlighting the texture of the ribbed knit and the smooth surface of the leather bag.
Style
Editorial, Commercial
Techniques
Natural light
Industries
Luxury Fashion Houses




