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  • ·Alaïa Lunar New Year 2025 Campaign with He Cong
Model He Cong wearing a light pink ribbed turtleneck dress holding a dark burgundy leather shoulder bag against deep red curtains.

Pieter Mulier, Creative Director,

Associated creatives

Tags

Description

Model He Cong is centered in the frame, wearing a form-fitting, light pink ribbed turtleneck dress. She holds a small, dark burgundy leather shoulder bag in her left hand. The background consists of rich, deep red fabric curtains, creating a high-contrast backdrop. The bold red typography of the brand logo, 'ALAÏA', is overlaid prominently across the center of the image. Text at the bottom left provides production credits including the model name, location, and date. The lighting is direct, highlighting the texture of the ribbed knit and the smooth surface of the leather bag.

Style

Editorial, Commercial

Techniques

Natural light

Industries

Luxury Fashion Houses