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  • ·Alaia Fall 2025 Ad Campaign Model Portrait
BrandAlaïa
ProjectFall 2025 Ad Campaign
A fashion model in a black top with ruffled sleeves and a ruffled hem stands on a sandy beach, gazing directly at the camera.

Lana Petrusevych, Art Director,

Associated creatives

Pieter Mulier
Pieter MulierAlaïa Creative Director
Ezra Petronio
Ezra PetronioArt Director
Lana Petrusevych
Lana PetrusevychArt Director
Tyrone Lebon
Tyrone LebonPhotographer
Frank Lebon
Frank LebonVideographer
Loli Bahia and Nastassia Legrand
Loli Bahia and Nastassia LegrandModels
Anthony Turner
Anthony TurnerHair
Christelle Cocquet
Christelle CocquetMakeup
Beatrice Eni
Beatrice EniManicurist
Ashley Brokaw
Ashley BrokawCasting Director
Vincent Olivieri
Vincent OlivieriSet Designer
Northern coast of France
Northern coast of FranceLocation
Cap Blanc-Nez & Cap Gris-Nez
Cap Blanc-Nez & Cap Gris-NezLocation

Tags

woman standing

Description

This black-and-white editorial portrait features a model with a neutral expression looking directly at the camera. The model is wearing a long-sleeved black top characterized by dramatic, voluminous ruffles on the shoulders and a wide ruffled circular hem detail. The setting is a minimalist sandy beach, which provides a blurred, light-toned background that contrasts with the dark garment. The composition is a centered medium shot, emphasizing the sculptural quality of the clothing. Subtle text in beige appears at the bottom of the frame, identifying the fashion house.

Style

Editorial, Vertical

Techniques

Natural light

Industries

Luxury Fashion Houses