Brand
ProjectFall 2025 Ad Campaign

Cap Blanc-Nez & Cap Gris-Nez, Location,
Associated creatives
Tags
Description
This vertical black-and-white editorial image is part of the Alaïa fall 2025 ad campaign, photographed by Tyrone Lebon on the northern coast of France. The composition features a model wearing a dark, form-fitting top characterized by voluminous, heavily textured sculptural details around the shoulders and waist. Natural daylight illuminates the scene against a wide, sandy coastal background under an overcast sky. Art direction is led by Ezra Petronio and Lana Petrusevych, with styling by creative director Pieter Mulier. The large golden typography for the brand name is overlaid across the lower foreground.





