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  • ·Alaïa Archetypes Summer 2025 Campaign Poolside Portrait
A woman with dark hair in black bikini bottoms reclines in a modern, semi-circular lounge chair by a sunlit swimming pool.

Pieter Mulier, Creative Director,

Associated creatives

Tags

Description

A woman with short dark hair is captured in a medium shot, reclining in a distinctively designed metal rocking lounge chair with a canopy. She is wearing black bikini bottoms and looks directly at the camera with a calm, focused expression. The scene is set on a stone patio beside a tranquil, light-turquoise swimming pool, with a glimpse of stone walls and foliage in the soft-focus background. The lighting is bright and natural, suggesting a warm, sunny day. The image features the Alaïa brand name prominently displayed in large bold lettering in the foreground.

Style

Lifestyle, Commercial

Techniques

Natural light

Industries

Luxury Fashion Houses