BrandCutwater
ProjectOpen the Bar
AKQA US, Agency / Creative,
Associated creatives
Tags
Description
A group of five people in retro ski attire are gathered on a snow-covered deck around a fire pit and a unique bar. Three individuals are seated, each holding a cocktail, while another man in a green flannel pours a drink. A woman in a bright green ski suit stands to the left, holding skis and poles. The bar backdrop is made of tree trunks with shelves holding liquor bottles. The setting is a snowy mountain resort, with a teal-toned mountain landscape in the background. The lighting is bright, suggesting daytime, with warm tones from the fire. The composition evokes a vintage ski lodge aesthetic, blending outdoor recreation with a cozy social gathering.