AKQA US, Agency / Creative,

Description

In a minimalist all-white studio space, Jim Rowan, the CEO of Volvo Cars, pushes a small, flat trolley carrying a red triangular car part and a small white block. The bright, evenly lit studio features rounded corners and a skylight, casting a soft glow throughout. Rowan, dressed in a blue blazer and dark pants, moves toward the camera. The floor is grey concrete and a small white table with a lamp, notebook, and pen, comes into view. The introductory text 'Unboxing Volvo EX30' appears on the wall, and the name 'Jim Rowan, CEO at Volvo Cars' is projected onto the floor.