BrandCutwater
AKQA UK, Agency / Creative,
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Description
This black-and-white video montage features portraits of a man and a woman interspersed with scenes of men clearing snow with both a flamethrower and shovels, followed by relaxing scenes of the same man relaxing in the snow and indoors. The people are shot in different home settings and outside in a winter environment, with the overall theme showcasing different ways of living and working. The camera framing includes close-ups and wide shots, capturing details of their faces and the surrounding environment. The video uses a monochromatic palette to emphasize the contrast between the different activities and settings.
