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BrandNike and JD Sports
ProjectOn Air.Max

AKQA UK, Agency / Creative,

Associated creatives

AKQA UK
AKQA UKAgency / Creative

Tags

sneakersretail environmentradio broadcaststudio environmentmicrophoneturntablesoundboard

Description

This Nike Air Max marketing video spotlights various Air Max sneaker models displayed in retail and studio environments. The video also features various individuals hosting a radio broadcast with microphones, soundboards, and turntables. The radio set has signage for On Air Max. The campaign seems to celebrate the intersection of street culture and music.