BrandAmazon Canada
ProjectAlphonso Davies
Akcelo North America, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
In a vibrant video segment, Alphonso Davies, a celebrated Canadian soccer star, is featured alongside a female presenter against a backdrop adorned with the Amazon Prime logo. The scene takes place indoors, likely in a photo studio, characterized by bright, even lighting. Davies, sporting a red sports shirt with a white Nike swoosh, exudes an athletic presence. The presenter, dressed in a smart, sleeveless top, holds a microphone with Amazon branding. The composition is clean and direct, with the subjects taking center stage. Later, Davies wears sunglasses in front of the blue prime-branded background. Another man in a blue Amazon delivery uniform holds a box. The video has a promotional feel.