Akcelo North America, Agency / Creative,

Description

The video opens with a close-up of frozen foliage then transitions to Ashley Michel, an Indigenous woman, wearing a blanket-like wrap standing in a snowy field in front of mountains. Subsequent shots reveal her studio which includes an organized shelf of supplies and a sewing machine. Ashley is seen sewing a piece of fabric, posting content to TikTok, and in front of her storefront.