BrandNike
ProjectAJ Dybantsa • NBA Draft
Denis Kilty,
Associated creatives
Tags
Description
This dynamic campaign video captures the journey of basketball prospect AJ Dybantsa as he prepares for the NBA Draft. Through quick cuts, the video showcases AJ in a tailored navy suit and various basketball jerseys, including those for BYU and USA Basketball. Intense on-court footage highlights his athleticism, including powerful dunks and precise dribbling against opposing players. The lighting transitions between moody indoor setups and bright outdoor court sessions, underscoring his relentless dedication. The montage concludes with shots of the athlete in training, emphasizing the hard work leading up to his professional basketball career.
Style
Cinematic, Lifestyle, Monochrome
Techniques
Live-action Technique, Slow motion
Industries
Basketball, Sports & Gaming