Brand
ProjectWeekends Forever
AKQA Australia, Agency / Creative,
Associated creatives
Tags
Description
Created for Airbnb by agency AKQA Australia and produced by Photoplay, the Weekends Forever campaign juxtaposes nostalgic home memories with modern holiday scenes. The video follows groups of friends and families arriving at modern vacation rentals, leaping into backyard swimming pools, cooking pancakes together in bright kitchens, and running across sand dunes with surfboards. The sequence utilizes warm lighting, candid handheld camerawork, and kinetic pacing to capture relaxed leisure and shared weekend rituals.
Style
Horizontal, Commercial, playful, Warm, Nostalgic
Industries
Travel Booking Platforms
Context
Advertising Campaign

