Brandlastminute.com
ProjectHoliday Stress
Aggy Media, Production,
Associated creatives
Associated creatives
Tags
Description
The video shows a woman initially stressed, as depicted by visual effects around her head and sound effects. After a transformation where the visual effects are replaced with pink boxes that scan over her head, the woman is now relaxed and smiling. This transition is linked to her viewing a smartphone with a Lastminute.com advert on it. The mobile screen displays a palm tree and the words "It's never too late to book. It's a deal", promoting last-minute holiday deals. The woman holds the pink encased phone with one hand while tapping the screen. The overall environment is a home kitchen, styled with pink, white, and light-blue, contributing to the calming and cheerful feel after the woman makes her decision to go on holiday.