Daniel Fletcher,

Description

This commercial video for Afterpay's project Own It showcases a series of highly stylized, miniature-set vignettes and cinematic live-action sequences. The film features diverse models and distinct characters navigating surreal urban environments, pet shops, and residential streets. Vibrant color palettes, creative lighting, and detailed set dressing frame the narrative, complemented by intricate post-production visual effects. The imagery highlights bold fashion styling and striking visual transitions throughout the production.

Style

Horizontal, Commercial, Cinematic, Clean

Techniques

VFX / visual effects

Industries

Credit Cards

Color

Background

Street

Context

TVC / TV Commercial, Brand Film / Corporate Video