Adrian Lawrence, Creative Director, Sydney

Description

A high-angle overhead digital render depicts a sleek white car nestled in the center of an elaborate gathered fabric rosette. The pleated black textile radiates outward in symmetrical circular folds, printed with bold typographic text reading 'SURROUND SOUND' and 'MARK LEVINSON'. High-contrast monochrome lighting accentuates the deep ridges of the dark fabric and the metallic sheen of the vehicle body. The conceptual composition creates a visual acoustic chamber enveloping the central car.

Style

Commercial, Square, Monochrome, Symmetrical

Techniques

3D render / CGI

Industries

Luxury Automotive

Color

Background

3D Rendered Scene

Context

Advertising Campaign