Electric Theatre Collective, Post Production Company, New York

Description

This commercial video for Adidas Originals titled Superstar Pyramids features a man lounging and speaking on top of a large metallic desk inside a stark, minimalist white studio. The black-and-white visual style accentuates the clean lines of the set while minimal text appears above the subject throughout the dialogue. Produced for Adidas Originals by Visie Admin, the piece uses high-contrast lighting and a fixed wide angle to centre attention on the speaker and the monolithic desk.