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Brand
Adidas Originals
ProjectBrand Identity
Brown cardboard shoebox tied with white branded ribbons and product labels against a solid black background.

Adidas Originals Brand Identity 2018

Associated creatives

Actual Source
Actual SourceGraphic Design

Tags

cardboard shoeboxshoebox packagingcardboard boxshoeboxbox

Description

This product image showcases a brown cardboard shoebox centered against a stark black background. The box is bound with white ribbon printed with repeating typography reading "ADIDAS CRAZY BYW W/ "BOOST YOU WEAR" TECHNOLOGY". Two distinct labels are affixed to the top surface: a bright orange rectangular label in the upper left corner and a white product label with a barcode in the lower center. The composition is clean, captured from a direct overhead perspective emphasizing the packaging design.