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Brand
Adidas Originals
ProjectBrand Identity
Solid purple graphic design with centered black text and the Adidas logo for the Crazy BYW brand identity project.

Adidas Originals Brand Identity 2018

Associated creatives

Actual Source
Actual SourceGraphic Design

Tags

adidas originals logoadidas logocrazy byw textbrand identity designgraphic design typography

Description

This graphic design image showcases a brand identity layout for Adidas Originals, featuring centered black typography against a solid purple background. The text highlights the Crazy BYW model with Boost You Wear outsole technology, alongside the classic Adidas trefoil logo and the brand slogan in English, German, and French. The composition is minimal and clean, emphasizing graphic clarity and corporate messaging. The flat colour palette and typography-driven design serve as a promotional asset for the sportswear brand.

Style

Horizontal, Commercial, Graphic

Techniques

Typography

Industries

Sportswear

Background

Solid Colour

Context

Advertising Campaign