Adidas First Never Follows 2023

About

The video project First Never Follows by Adidas features professional footballer Luis Suarez alongside other athletes engaged in intense training sessions at a stadium and outdoor training grounds. The visual composition employs dynamic camera angles, rapid cuts, and cinematic lighting to showcase athletic performance and sportswear. Participants wear Adidas apparel including tracksuits and jerseys while running drills, handling footballs, and practicing boxing movements. The color grading emphasizes cool tones contrasted with vibrant elements, creating an energetic and determined mood throughout the commercial sequence.