Adidas F50 campaign - Yis Kid & Sabr ... 2026

Description

This dynamic campaign image captured by Yis Kid for Adidas features a Black man leaping mid-air and reaching upward toward a vibrant yellow soccer cleat. The subject is dressed entirely in black apparel, including a dark jacket and trousers, creating a striking contrast against the glowing yellow and olive gradient backdrop. The lighting is focused and dramatic, accentuating the sense of motion and athletic energy frozen in time. The composition utilizes a vertical framing that emphasizes the upward vertical stretch of the subject's arm.

Style

Vertical, Commercial, Action, Saturated, Warm

Techniques

High-speed / freeze, Low-key / chiaroscuro

Industries

Football (American)

Color

Background

Gradient

Context

Advertising Campaign