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BrandAdidas
ProjectEuphoria

Sugar Free TV,

Associated creatives

Tags

Description

This dynamic video captures a group of young, diverse friends interacting in an urban setting, including a bright diner and an outdoor bus stop. The participants are wearing casual Adidas sportswear, including tracksuits, beanies, and modern athletic sneakers. They engage in lighthearted banter, play with a soccer ball, and share a communal moment washing dishes in the diner kitchen. The scene features a cool, desaturated colour palette and fluid camera work that emphasizes the lively, energetic atmosphere. The overall mood is youthful, authentic, and collaborative, reflecting the spirit of the Euphoria campaign.

Style

Lifestyle, Commercial

Techniques

Live-action Technique, Slow motion

Industries

Sportswear