adam&eveDDB New York, Agency / Creative,

Description

The video displays a Black woman, Natasha Hastings, training as a champion athlete. It opens with a close-up of her face, followed by her using a fitness tracker on her wrist. Scenes show her on a running track at dawn, weightlifting in a gym, and swimming in a pool. She wears athletic wear and the fitness tracker throughout. Flashback photos show Hastings as a young athlete with medals. Action shots capture her running in races. The video uses color grading to create a determined and motivated mood.