BrandJetBlue
ProjectEvery Purchase Has a Point
adam&eveDDB New York, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
A medium shot shows an adult male in a grocery store looking at the camera. The man stands in front of a refrigerated shelf stocked with milk cartons. The milk cartons are a mix of red and blue designs featuring a farm scene. The man holds a JetBlue Plus card. The lighting is bright and even. A shopping cart sits in front of him, partially obscuring his lower body. The man wears a gray sweater. He appears to be middle-aged with a slightly concerned expression. Other grocery store aisles and customers are visible in the background. The refrigerated shelf also holds bottled drinks. A display of fresh produce is also visible in the foreground.