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adam&eveDDB London, Agency / Creative,

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In a brightly lit vet's office, a female doctor in a white coat is writing on a clipboard. To her right, cartoon versions of Jon Arbuckle and Garfield are present. Garfield is a cartoon image of a visibly overweight orange cat, sitting on a digital scale that reads "MAX". Jon Arbuckle is standing next to Garfield, hands clasped and smiling. The doctor is looking at the two cartoon characters. The environment includes medical equipment, posters of animal anatomy, and examination lights. The text "60% of cats are overweight" appears on an orange background.