Ad-Like Objects, Agency / Creative,

Description

This commercial opens in a desert landscape with towering mesas beneath a blue sky with scattered clouds. A woman dressed as a cowgirl rides a white horse and strums an acoustic guitar. She sings of high prescription costs. The scene cuts to a close-up of a prescription bottle half-buried in the sand with the text "Pricey." A prairie dog wearing a yellow bandana sits on the woman's shoulder. The setting abruptly transitions to a brightly lit modern drugstore with shelves of medications. The cowgirl rides her horse through the aisles as text appears: "The Savings Wrangler."