Maria Del Río, Photographer, New York

Description

A Black woman with long dark locs tied in a ponytail is shown from the chest up, smiling with a delighted expression as she gazes down at a small Activia+ probiotic yogurt drink bottle resting flat on her open palm. She wears a vibrant green ribbed tank top and simple hoop earrings. The product bottle is white and green with strawberry imagery, highlighted by graphic white dash lines radiating outwards. The brand name ACTIVIA+ appears in bold green text to the left of the bottle. The background is a smooth, vertical gradient transitioning from bright yellow at the top left to vibrant green at the right. The lighting is bright and even, highlighting the product and subject cleanly against the backdrop.

Style

Vertical, Commercial, Saturated, Clean

Industries

CPG / Packaged Food

Color

Background

Gradient

Context

Advertising Campaign