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BrandAcne Studios
Project'Camero Bag' 2025 Ad Campaign
Close-up portrait of a model wearing large round white sunglasses with black pupils and oversized silver sphere earrings.

Acne Studios 'Camero Bag' 2025 Ad Campaign 2025

Associated creatives

Jonny Johansson
Jonny JohanssonAcne Studios Creative Director
Teresa Ciocia
Teresa CiociaPhotographer
Léopold Duchemin
Léopold DucheminStylist
Karin Westerlund
Karin WesterlundHair
Anthony Turner
Anthony TurnerMakeup

Tags

model wearing white sunglasseswhite sunglassessunglassesmodel in turtleneckfuzzy turtleneck sweaterturtleneck sweatersilver sphere earringssilver earringsearrings

Description

This portrait for the Acne Studios Camero Bag 2025 ad campaign features a model captured in a tight head-and-shoulders composition against a neutral grey studio backdrop. The model has short cropped dark hair and wears a dark, highly textured fuzzy turtleneck sweater. Distinctive accessories include oversized white aviator-style sunglasses marked with stark black circular pupils, and large polished silver spherical earrings that catch the light. The lighting is soft and directional, highlighting the strong facial features and tactile qualities of the garments.

Style

Editorial, Vertical, Desaturated, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (60%)
Pure White (40%)

Background

Grey Seamless

Context

Advertising Campaign