Accenture Song, Agency / Creative,

Description

In a brightly lit photo studio, a full-size steamroller advances on a white desk setup. The desk includes a computer monitor displaying an international money transfer screen, a keyboard, a mouse, a desk lamp, a Newton's cradle, a water bottle, and writing utensils. The steamroller crushes the desk and its contents, sending debris flying. The monitor displays 'International Transfer Pending: 3 Days' as currency exchange rates of 50,000 Australian dollars to 209,733 Singapore dollars. The final shot shows the items completely crushed. This imagery is intended to convey the idea of overcoming business obstacles and inefficiencies.