Absolut & The Mix Stockholm, Agency / Creative,

Description

This Absolut Vodka advertisement features a diverse group of people at a dance party with the vodka bottle as a central element. The scenes shift between the bottle on a blue bar top, a group of people dressed in modern and colorful outfits dancing in a large room, and a close-up of a Bloody Mary cocktail. The lighting is bright and colorful, with many shots being wide-angle and from a high vantage point. The clothing includes everything from street wear to high fashion, and some people are shown enjoying mixed drinks. The dancers showcase a variety of modern dance moves.