Brand
ProjectAS IF EVERYTHING'S FINE

CAP 74024 AS IF EVERYTHING'S FINE 2025
Associated creatives
Tags
Description
This portrait features model Abby Champion photographed by Arseny Jabiev for the CAP 74024 project As If Everything's Fine, with fashion styling by Carolina Orrico. The subject is positioned near a doorway, looking thoughtfully past the frame. A wristwatch is taped directly to the textured wall beside her using grey adhesive tape. The composition employs soft natural lighting and a warm, intimate color grading.
Style
Editorial, Vertical, Warm, Clean
Techniques
Analogue / film, Natural light
Industries
Luxury Fashion Houses
Color
Butter (60%)
Camel (40%)
Background
Stone Texture
Context
Advertising Campaign, Editorial



