BrandBMW North America
ProjectBut How?
Abandon Editorial, Post Production / VFX,
Associated creatives
Associated creatives
Tags
Description
A black BMW iX electric SUV drives on a rainy street. The vehicle stops at Village Shoppes, where charging stations are available. Inside the car, a family discusses Santa Claus. A child asks how Santa can visit everyone in one night, to which the mother replies that he has VIP parking. Another child questions how Santa finds all the chimneys; the mother responds that Santa has the best guidance. The car then drives away, navigating suburban streets.
