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BrandGQ China
ProjectA New Era of Menswear
Male model wearing a long, brown leather trench coat in a studio environment with a dark background and the GQ logo visible.

GQ China A New Era of Menswear 2026

Associated creatives

Xia Shuxi
Xia ShuxiPhotographer
Jiacheng Wu
Jiacheng WuFashion Editor/Stylist
Dylan Xue
Dylan XueModel
Wu Guoqiang
Wu GuoqiangModel
Xie Binghuan
Xie BinghuanModel
Yuchen Zhao
Yuchen ZhaoModel

Tags

adult maleleather coattrench coatfashionstudio lighting

Description

A male model is featured in a studio environment, wearing a long, brown leather trench coat that is cinched at the waist with a belt. The coat's texture is smooth and reflective under studio lighting. The model has a neutral facial expression. The backdrop is dark, with indistinct shapes and gradations of color suggesting a dusk or nighttime setting. The GQ logo is visible in the lower-left corner. The overall tone is fashion-forward, with a focus on the texture and design of the coat.