Brand
ProjectA Light That Never Goes Out
Thjnk Berlin, Agency / Creative,
Associated creatives
Tags
Description
This IKEA commercial titled A Light That Never Goes Out showcases a moving narrative centered around two middle-aged men sharing moments through the years. The scene opens in a dimly lit interior with a dining table and a bookcase, where the men play table tennis under a hanging pendant lamp. Warm, intimate lighting and moody grading set an emotional tone as the narrative unfolds across different time periods. Produced by Rabbicorn Films GmbH with agency work by Thjnk Berlin and music by MassiveMusic Berlin, the piece highlights deep connection and memory.
Style
Horizontal, Cinematic, Moody
Background
Living Room
Context
TVC / TV Commercial