BrandBIG W
72andSunny Sydney, Agency / Creative,
Associated creatives
Tags
Description
Several short interviews take place with individuals being asked about Christmas shopping. The interviews are conducted in what appears to be a "BIG W" department store, based on visible signage. Interviewees include adult women and a child. The interviewers hold microphones displaying the "BIG W" logo. The locations are diverse, including store aisles, a kids' clothing section, and a mall hallway. The scenes are brightly lit, typical of retail environments, suggesting a daytime setting. The focus is on capturing candid responses, indicating a documentary style, with simple camera work.
