72andSunny NY, Agency / Creative,

Description

Two men in cowboy hats are sitting on bleachers at an outdoor rodeo event. One man with a black hat and a brown jacket is talking. He has a beard and moustache. The other man is wearing a light-colored hat and a dark blazer. He is showing his phone, which shows a therapist app, Zocdoc. The sky is overcast. Behind them is a rodeo arena with a covered grandstand. The man scrolls through therapists, finding one who is direct and to the point.