72andSunny LA, Agency / Creative,

Description

A man in a pink shirt enjoying a Coors Light beer with friends outdoors on a sunny day. He appears to be cooling off after being outside, with a light sweat on his forehead. There are other people in the background sitting and standing. They are all outside on a patio or backyard. Later, the same man is seen submerged in icy water in the mountains. He is seen running across the snowy mountain top with blue skies in the background. Coors Light is advertised as cold packaged.