BrandActivision
ProjectCall of Duty: Black Ops 7
72andSunny LA, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
The video shows a marketing campaign for Guild, a company that believes tech companies have betrayed us. The video begins with a newspaper with the headline "Friend or Foe." A breaking news segment appears with the words "Guild to ring the opening bell" The broadcast features the American flag in the background. A man in a suit is interviewed. The video shows a series of billboards and buildings with slogans such as "We're not owned by a tech billionaire. Are you?" and "The biggest lie tech ever told is it's on your side." A man in a pinstripe suit walks down a city street with a white robot that appears to be a company mascot. The man is surrounded by pedestrians.