5WPR, PR,

Description

This video shows the Skyscanner ad campaign, that took over Los Angeles billboards at Crypto.com Arena after the Mavericks were eliminated from the NBA playoffs. The ad reads 'Dallas to Cancun', encouraging fans to visit the website to book a trip. The video includes footage from a basketball court, sports analysts in studios, and close up shots of the ad itself. The ad is displayed on a large digital billboard attached to the side of a building, and is surrounded by palm trees. The campaign encourages eliminated teams to go to Cancun.