M+C Saatchi Group AUNZ, Agency / Creative,

Associated creatives

Description

This commercial video for the Australian Red Cross Lifeblood project titled 42 Days of Blood, created by agency M+C Saatchi Group AUNZ, features a minimalist white studio setting. A clear sports jersey filled with deep crimson liquid rests on a clean white pedestal against a stark white backdrop. The jersey displays the number 42 along with the Australian Red Cross Lifeblood logo and the text message Donated blood only lasts 42 days. The clean lighting and sharp composition highlight the symbolic liquid contents inside the jersey, reinforcing the public awareness message.

Style

Vertical, Commercial, Clean, Minimalist

Industries

Public Awareness

Color

Crimson (50%)

Pure White (50%)

Background

White Seamless

Context

Advertising Campaign