3Rock Global, Agency / Creative,

Description

This is a commercial for a movie theater. The advertisement opens in a dark aircraft hanger where a military jet is being prepared for take-off. The scene transitions to a movie theatre where patrons are waiting for a film to begin, intercut with a jet on a runway readying for take-off. As the jet accelerates down the runway, the movie theater patrons are depicted reacting positively to the film. The jet then lifts off and the cockpit shows the inside of a movie theater reflected in the helmet. Final shot depicts a theater full of patrons watching the jet soaring through the clouds.