360FX, Production,

Description

A close-up shot features a robotic arm delicately holding a brown Lavazza coffee capsule with “100% Coffee” printed on it. It's being held in front of a digital display with text and graphics, then the capsule is dropped into a vortex of swirling brown coffee grounds and coffee beans, highlighted against a dark background. The capsule is branded "100% Coffee" in a clear circle. The video transitions to a light-skinned hand pressing the button of a Lavazza coffee machine. A pack of Lavazza "Qualita Oro" capsules is visible alongside three used coffee capsules, resting on a light wood table. Finally, a close-up shot shows dark brown coffee being poured into a cup with a foamy crema.