2degrees Hush Little Baby 2026

About

A whimsical animated audio-visual piece for the 2degrees Phone Lullabies campaign, created with agency TBWA\NZ, sound and music by Sonar Music and Eardrum, and media by OMD. The composition features a soft watercolour illustration against a cloudy pale blue wash. Two fluffy sheep with black faces leap over a silver smartphone lying in the center of the frame. Handwritten blue lettering reads "hush little phone-y" at the top, accompanied by the "Phone Lullabies" logo at the bottom left. The audio track features a gentle lullaby melody composed of music box chimes combined with phone ringtone elements.